The fragrance a woman wears is a lot more than just a blend of scents; it’s a recall of memories and emotions, a reflection of a persona, an intense passion! Sensual, bold, and elegant; Si Passione is a fragrance for the passionate woman who carries herself with confidence and isn’t afraid to be who she truly is. The captivating fragrance is a declaration of desire, love, and life. The woman of Si Passione is empowered, feminine, and her spirit is free. She makes her own choices, dares to say yes, and relies on her own strength.
Si Passion is a floral fruity fragrance structured around blackcurrant, roses and vanilla, revived with radiance of pears, passion of jasmine, and the sensuality of cedar wood; a duality of brightness and sensuality for an assertive femininity. The bottle is a recreation of the previous Si fragrance bottle. The iconic black accompanies a vivid red inner lacquer bottle symbolizing the passion inside waiting to be unleashed.
The red color is a manifestation of Si Passione’s essence, and so was the activation theme that took place in two different places with a beautiful display of the fragrance and a special packaging in a red box filled with roses and an elegant pouch for all clients who made their purchase on the activation day.
On Sunday, 29th of July, Si Passione unleashed its essence at Mazaya, Citystars. The event was hosted by three beautiful guests Yara Elgendy, Dolly Yanny, and Emma Abdel Aziz where they shared their passion towards perfumes from different perspectives.
“I have a strong passion for perfumes, an obsession! To me a good fragrance is everything; it compliments your outfit, spices up your overall look, and affects your mood. Perfumes are a personal statement, and I believe that wearing the same perfume can differ from one person to another, and that is due to our different skin types.” Yara ElGendy
Dolly on the other hand finds her passion towards perfumes to be driven from the way they recall memories “Perfumes take me back to places, memories and remind me of the emotions I felt at a certain moment. I link scents to people, especially a significant other.
Emma finds perfumes to be the ultimate way to elevate the mood “Wearing perfume uplifts my mood and the way I feel; it is like taking me to a different place and surrounding.”
The unraveling passion of Si Passione also took over Debenhams at CFCM on Tuesday the 31st of July with more guests including Sarah Taha and Nourhan Kandil experiencing the captivating essence of the new fragrance and sharing their passion for perfumes.
Sarah is very selective in her choice of perfumes and keeps in mind the element of relevancy to place and time “Wearing a great perfume makes my day and keeps my confidence. I like to pick the right perfume for the right occasion and time.”
Nourhan on the other hand likes to explore and experiment different scents “I barely stick to specific fragrance notes. Sometimes my mood calls for floral fragrances, other times I lean towards sweet fragrances.”
Armani experts shared the secrets to making your perfume last longer and the rituals of how to spray the perfume. Reveal your sensuality and boldness with Si Passione spraying in a V-shape beginning at one shoulder and finishing at the others. We asked the guests if there were specific areas of the body to spray the perfume to prolong its wear and they all agreed on wrists, cleavage and neck while Dolly surprised us adding two more such as the inside of the elbow and the back of the neck.
Both guests and attendees embraced the core essence of Si Passione as an uncompromising scent that brings the best of two worlds, being both strong and soft.