On Wednesday, January 31, 2018, the first DS Salon in Egypt opened its doors to the public by Ezz Elarab. The opening comprised of the official launch of the DS brand along with the reveal of the DS 7 CROSSBACK which was brought in specifically as a display model for DS Salon opening first appearance.
DS Salon was inaugurated by PHILLIPE-JEAN LEFOND, Vice President - Groupe PSA who went on to explain that DS is the latest brand and the flagship of Groupe PSA who officially awarded Ezz Elarab as a sole importer in Egypt. SOPHIE BURKI, DS Brand Manager - Groupe PSA went on to explain the DS brand dynamics and fundamental facts that make up the brand iconic image. HISHAM EZZ ELARAB, Chairman of Ezz Elarab opened the event, welcoming his guests to the first and largest DS Salon in the Middle East which took over a year of constructing up to its finished stage. AHMED IBRAHIM ABDEL GELIL, DS Brand Manager at Ezz Elarab explained the emphasis of DS experience behind the months of training at the DS academy in France that drive the unionists of the brand.
The opening was also attended by MOHAMED ADNANE SERRAJ, Area Manager – Groupe PSA, FRANK TAVERNIER, Quality Manager – Groupe PSA and multiple network guests.
DS 7 CROSSBACK IS PARISIAN-STYLE INNOVATION WITH SAVOIR-FAIRE LUXURY SUV.
DS 7 CROSSBACK is an SUV with charismatic design, French refinement and know-how, and the distinctive signature lighting expected from DS. DS 7 CROSSBACK SUV has a powerful dynamic personality, a choice of efficient engines, and user-friendly connectivity for an immersive driving experience. DS 7 CROSSBACK embodies innovation and savoir-faire from Paris, the perfect alliance of technology and refinement, an alchemy that only DS can create. DS 7 CROSSBACK, this is the excellence of French luxury combined with the most advanced automotive Technologies to create an exceptional car.
DS 7 CROSSBACK is designed as a beautiful state of the art object.
DS 7 CROSSBACK is also a technological advanced.
Driver assistance systems as well as the technologies dedicated to advanced comfort and safety. Safety and comfort technologies with:
DS ACTIVE LED VISION. Driving at night, the beams adapt in width and range to the road conditions and vehicle speed. The new headlamps are an excellent illustration of refinement and technology.
DS NIGHT VISION offers exceptional road visibility by night. The infrared camera in the front grille identifies objects, pedestrians and animals on the road.
DS ACTIVE SCAN SUSPENSION, 21st century suspension by DS, which adapts to any bumps and undulations in the road surface. In combination with a special work on seats comfort and an innovative assembly process,
DS 7 CROSSBACK offers a truly unique lounge experience, a total peace of mind for our customers.
As you can see, DS 7 CROSSBACK is more than a car, because DS 7 CROSSBACK is the first second-generation model of DS that embodies the Brand’s ambitions and paves the way for one launch each year.
DS AUTOMOBILES, WHERE THE PERFECTION OF DRIVING AND LUXURY COME TOGETHER.
DS was born on June 1, 2014 in Paris based on the ambition to embody the French know-how of luxury. Driven by its outstanding heritage and avant-garde spirit, DS perpetuates the values of innovation and distinction inherited from the first DS, launched in 1955. Designed for customers looking for a means to express themselves as individuals, the DS Collection comprises DS 3, DS 4, DS 5 and now completed with the